Zag by Marty Neumeier
While Neumeier’s book is several years old, it’s powerful white-board-style approach takes you through the strategies of the most powerful brands in the world.
These brands have expertly learned how to differentiate from the competition. As the book title implies, when everyone zigs, these brands zag. Learn the effective strategies of the best global brands out there and how you can apply them to your brand.
Big Bang Disruption: Strategy in the Age of Devastating Innovation by Larry Downes and Paul Nunes
Authors Downes and Nunes walk through strategies for keeping your business at the forefront so it doesn’t fall prey to innovative forces that could quickly derail it.
Think of how quickly companies such as Uber have disrupted taxi companies or smartphones have made GPS units virtually irrelevant. With plenty of examples and tips for how you can remain innovative, this book is a great one to keep handy to read now and again in the future as your business scales.